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Whose and what chatter matters? The effect of tweets on movie sales

Whose and what chatter matters? The effect of tweets on movie sales. Huaxia Rui , Yizao Liu, Andrew Whinston Decision Support Systems, 2013 - Elsevier Mar 27, 2014 Kyung-Bin Lim. Outline. Introduction Methodology Discussion Conclusion. Word-of-Mouth (WOM) Research.

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Intention tweets - PowerPoint PPT Presentation

Whose and what chatter matters? The effect of tweets on movie sales