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Integrated logistics systems - PowerPoint PPT Presentation

Chapter 17 Designing and Managing Value Networks and Marketing Channels by

Chapter 17 Designing and Managing Value Networks and Marketing Channels by. Kotler on Marketing. Establish channels for different target markets and aim for efficiency, control, and adaptability. Chapter Objectives.

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2.36k views • 40 slides

Center for Engineering Logistics and Distribution (CELDi)

Center for Engineering Logistics and Distribution (CELDi). Overview TLI Meeting October 29, 2001. CELDi. Center for Engineering Logistics & Distribution. CELDi. A Candidate NSF-Sponsored Industry/ University Cooperative Research Center The University of Arkansas, University of

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275 views • 16 slides

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Integrated logistics systems - PowerPoint PPT Presentation

Chapter 17 Designing and Managing Value Networks and Marketing Channels by

Center for Engineering Logistics and Distribution (CELDi)