'Initial variable' presentation slideshows

Unit root test, cointegration test, Granger causality test.

Does each variable have a stable mean? a) Unit root test for performance variable b) Unit root test for each marketing variable Relationship marketing & performance: a) In long-term equilibrium? Cointegration test b) Which drives which? Granger Causality test Quantifying marketing effects in model a) Cointegration: Vector Error Correction b) No Cointegration: Vector Autoregressive

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