'Individual customer marketing campaigns' presentation slideshows

Individual customer marketing campaigns - PowerPoint PPT Presentation

Business Driven Information Systems 2e

Business Driven Information Systems 2e

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825 views • 61 slides
CHAPTER 2

CHAPTER 2

CHAPTER 2. STRATEGIC DECISION MAKING Opening Case Revving Up Sales at Harley-Davidson. Chapter Two Overview. SECTION 2.1 - DECISION-MAKING SYSTEMS Decision Making Transaction Processing Systems Decision Support Systems Executive Information Systems SECTION 2.2 - ENTERPRISE SYSTEMS

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718 views • 52 slides
CHAPTER 2

CHAPTER 2

CHAPTER 2. STRATEGIC DECISION MAKING Opening Case Revving Up Sales at Harley-Davidson. Chapter Two Overview. SECTION 2.1 - DECISION-MAKING SYSTEMS Decision Making Transaction Processing Systems Decision Support Systems Executive Information Systems SECTION 2.2 - ENTERPRISE SYSTEMS

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1.54k views • 51 slides
CHAPTER 2

CHAPTER 2

CHAPTER 2. STRATEGIC DECISION MAKING Opening Case Revving Up Sales at Harley-Davidson. Chapter Two Overview. SECTION 2.1 - DECISION-MAKING SYSTEMS Decision Making Transaction Processing Systems Decision Support Systems Executive Information Systems SECTION 2.2 - ENTERPRISE SYSTEMS

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604 views • 49 slides
Chapter 3

Chapter 3

Chapter 3. Strategic Initiatives for Implementing Competitive Advantages. Learning Outcomes. 3.1 List and describe the four basic components of supply chain management 3.2 Explain customer relationship management systems and how they can help organizations understand their customers.

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389 views • 25 slides
CHAPTER 3

CHAPTER 3

CHAPTER 3. Strategic Initiatives for Implementing Competitive Advantages. LEARNING OUTCOMES. 3.1 List and describe the four basic components of supply chain management 3.2 Explain customer relationship management systems and how they can help organizations understand their customers.

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353 views • 25 slides
Chapter 3

Chapter 3

Chapter 3. Strategic Initiatives for Implementing Competitive Advantages. Learning Outcomes. 3.1 List and describe the four basic components of supply chain management 3.2 Explain customer relationship management systems and how they can help organizations understand their customers.

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369 views • 24 slides

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