'Increased marketing communication effectiveness' presentation slideshows

Product Decisions

2.28k views • 41 slides

CHAPTER 15: CLOSING OBSERVATIONS

CHAPTER 15: CLOSING OBSERVATIONS. Brand Knowledge Structure. Brand awareness, depth, and breadth Brand associations. Summary of Customer-Based Brand Equity Framework. Sources of brand equity Strength Favorability Uniqueness Outcomes of brand equity Greater loyalty

760 views • 21 slides

CUSTOMER-BASED BRAND EQUITY

CUSTOMER-BASED BRAND EQUITY. Zeenat Jabbar. Brand Knowledge Structure. Brand awareness, depth, and breadth Brand associations. Summary of Customer-Based Brand Equity Framework. Sources of brand equity Strength Favorability Uniqueness Outcomes of brand equity Greater loyalty

652 views • 21 slides

Branding - decode of adding value to the product

We have put together the elements of a brand, brand equity, brand strategy, brand recall, brand loyalty and how to build strong brands in this presentation about branding.

161 views • 15 slides

Brand Knowledge vs. Brand Equity:

764 views • 6 slides