'Illusory conjunctions' presentation slideshows

Cognitive Neuroscience

712 views • 62 slides

Attention II Selective Attention & Visual Search

Attention II Selective Attention & Visual Search. What is attended?. Location-based theories: we attend to regions of visual field Spotlight theory (Posner) a theory which holds that we can move our attention around to focus on various parts of our visual field

1.51k views • 32 slides

Sensation & Perception

Sensation & Perception. Sensory Branding: in 1946 Donald Deskey recognized the power of perception when he grabbed the attention of consumers by using eye-catching colours and a striking design on the first box of Tide. A simultaneous exploitation of all the senses.

377 views • 10 slides