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Domain Driven Data Mining to Improve Promotional Campaign ROI and Select Marketing Channels

Domain Driven Data Mining to Improve Promotional Campaign ROI and Select Marketing Channels . Presenter : Tsai Tzung Ruei Authors: Thomas Piton, Julien Blanchard, Henri Briand and Fabrice Guillet. ???????? National Yunlin University of Science and Technology. CIKM.2009. Outline.

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