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High high low consumer - PowerPoint PPT Presentation

Irwin/McGraw-Hill

C H A P T E R S I X . CONSUMER BEHAVIOR. Irwin/McGraw-Hill. AFTER READING THIS CHAPTER YOU SHOULD BE ABLE TO:. Outline the stages in the consumer decision process. Distinguish among three variations of the consumer decision process: routine, limited, and extended problem solving.

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639 views • 38 slides

CONSUMER BEHAVIOUR

CONSUMER BEHAVIOUR. Consumer Behaviour Definition. Actions a person takes in purchasing and using products and services, including the mental and social processes that precede and follow these actions. Purchase Decision Process. Problem recognition: Perceiving need.

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544 views • 20 slides

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High high low consumer - PowerPoint PPT Presentation

Irwin/McGraw-Hill

CONSUMER BEHAVIOUR