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Chapter 4: Developing Service Products: Core and Supplementary Elements

Chapter 4: Developing Service Products: Core and Supplementary Elements. Overview of Chapter 4. Planning and Creating Services The Flower of Service Branding Service Products and Experiences New Service Development. Planning and Creating Service Products. Service Products.

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3.79k views • 39 slides

Welcome

Welcome. Quality of service. Unit 9 Chapter 4 and 6. Van der AA and Elfring Mieke de Droog, M.A. 3 May 2011. Why is it important to have insight in the quality of (public) service?

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455 views • 34 slides

Service Process Design

Service Process Design. What is a Service?. Goods and services are produced in our economy. What is the difference between a good and a service?

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345 views • 14 slides

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High contact services - PowerPoint PPT Presentation

Chapter 4: Developing Service Products: Core and Supplementary Elements

Welcome

Service Process Design