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Hey fuqua intern - PowerPoint PPT Presentation

Nielsen/IRI Intro Session

Nielsen/IRI Intro Session. What are Nielsen & IRI?. Supplier of information to consumer packaged goods industry Information supplied: Scanner data Manufacturer coupons & features Manufacturer displays Information helps companies to make more informed decisions. How is Data Collected?.

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Hey fuqua intern - PowerPoint PPT Presentation

Nielsen/IRI Intro Session