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Heavy tv viewers - PowerPoint PPT Presentation

DIGITAL PLACE-BASED MEDIA:

DIGITAL PLACE-BASED MEDIA:. CONTEXTUAL ENGAGEMENT. Truth:. Consumers Rule. Context Matters. Connect with consumers. along their Paths to Purchase. In Action Mode. make Meaningful Connections. with Relevant Content. DPAA Industry video available at

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601 views • 53 slides

Chapter 17 Global Consumer Culture

Chapter 17 Global Consumer Culture. CONSUMER BEHAVIOR, 8e Michael Solomon. Chapter Objectives. When you finish this chapter you should understand why: Styles act as a mirror to reflect underlying cultural conditions. We distinguish between high and low culture.

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1.28k views • 46 slides

The Proof

The Proof. The business case for newspaper advertising as part of the media mix. Schweppes. Headline results.

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Heavy tv viewers - PowerPoint PPT Presentation

DIGITAL PLACE-BASED MEDIA:

Chapter 17 Global Consumer Culture

The Proof