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Grand theft auto games - PowerPoint PPT Presentation

ITU EB22: Online Marketing In-Game Advertising Philippe Devantier Becker ( pdbe@itu.dk )

ITU EB22: Online Marketing In-Game Advertising Philippe Devantier Becker ( pdbe@itu.dk ) 18 November 2009 3A18, IT University of Copenhagen. Agenda. Why are video games interesting as an advertising medium? Theoretical perspectives on in-game ads Real-world examples of in-game advertising

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Grand theft auto games - PowerPoint PPT Presentation

ITU EB22: Online Marketing In-Game Advertising Philippe Devantier Becker ( pdbe@itu.dk )