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Affective and Motivational Approaches to Persuasion

Affective and Motivational Approaches to Persuasion. Persuasion. The objective of persuasion is attitude change. Messages. Social Influences. Cognitive, Affective, and Motivation Theories of Persuasion. Consumer Attitudes. Overview. Affective Approaches (Behavioral Learning)

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Affective and Motivational Approaches to Persuasion