'Global public relations' presentation slideshows

C H A P T E R

19. C H A P T E R. Global Public Relations. Context /Environment for IPR. Globalization Culture conflict Complex international environment Multinational corporations demand PR Global arena characterized by Disensus vs. consensus, Rapid rate vs. stability

323 views • 21 slides

264 views • 12 slides

Cultural Variance as a Challenge to Global Public Relations

Cultural Variance as a Challenge to Global Public Relations. A Case Study of the Coca-Cola Scare in Europe Hella Heiderich Juliane Arndt. Structure cultural variability uncertainty avoidance and power distance -> how this affects the reaction of the public to a crisis

240 views • 7 slides