'Global marketing mix' presentation slideshows

Selected issues on international marketing programme

Selected issues on international marketing programme. Designing the marketing programme. Once the firm has decided how it will enter the international market, the next issue is how to desigh the international/global marketing mix.

355 views • 35 slides

CHAP 26: GLOBAL BUSINESS

280 views • 19 slides

Global Marketing

Global Marketing. Chapter 5. Global Marketing. Why do I need to study this? Why Go Abroad? Increased Revenue Economies of Scale Cheap Labor Why Not Go Abroad? Lost Jobs Outsourcing. Global Marketing Strategies. Global AKA International Products marketed the same way Coke

322 views • 19 slides

Advertising in a Multicultural Market

Chapter 14. Advertising in a Multicultural Market. Advertising in a Multicultural Market. 14.1 A Global Vision 14.2 Diversity and Advertising 14.3 Cross-Cultural Communication. 14.1 A Global Vision. Goals Recognize factors that have an impact on global marketing.

512 views • 11 slides