'Global brand management' presentation slideshows

Part II

Part II. Defining and evaluating Brand Equity and Brand Strength Defining Brand Identity. EVALUATING THE BRAND STRENGTH ON THE MARKET. From Motivationist Marketing Models to Brand Strength & Brand Equity. Motivationist models inputs.

1.01k views • 55 slides

Ethics in Global Brand Management

Ethics in Global Brand Management. Lecture three: Ethics and Delivering Customer Value across Global Markets. Essential components of culture. Beliefs Mental and verbal processes that reflect our knowledge and assessment of products/services. Values

445 views • 30 slides

Global Business Drivers

897 views • 22 slides

Chapter

183 views • 18 slides

Chapter

184 views • 18 slides

Chapter Twelve

443 views • 10 slides