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Future attitudes - PowerPoint PPT Presentation

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4. CHAPTER. THE CHANGING AMERICAN SOCIETY: DEMOGRAPHICS AND SOCIAL STRATIFICATION. 4- 1. Demographics describe a population in terms of its size, distribution, and structure. . Generations Pre-Depression Depression Baby Boom Generation X Generation Y Tweens. Population and Size

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Marketing 334 Consumer Behavior

Marketing 334 Consumer Behavior. Chapter 4 Demographics and Social Stratification Text: C onsumer Behavior; Hawkins, Mothersbaugh and Best; 10 th ed. Can you guess which generation is the highest prescription drug use?. Mature market Generation x Generation y Millenials.

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Future attitudes - PowerPoint PPT Presentation

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Marketing 334 Consumer Behavior