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Fulfilleds achievers experiencers follow - PowerPoint PPT Presentation

Irwin/McGraw-Hill

C H A P T E R S I X . CONSUMER BEHAVIOR. Irwin/McGraw-Hill. AFTER READING THIS CHAPTER YOU SHOULD BE ABLE TO:. Outline the stages in the consumer decision process. Distinguish among three variations of the consumer decision process: routine, limited, and extended problem solving.

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639 views • 38 slides

Irwin/McGraw-Hill

C H A P T E R S I X . CONSUMER BEHAVIOR. Irwin/McGraw-Hill. The Female Automobile Customer. Females: will buy 60% of all new cars in 2001 spend $81 billion+ on new & used cars prefer inexpensive sporty vehicles buy American 75% of the time often utilize internet-based information

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564 views • 35 slides

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Fulfilleds achievers experiencers follow - PowerPoint PPT Presentation

Irwin/McGraw-Hill

Irwin/McGraw-Hill