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Formal market research process - PowerPoint PPT Presentation

Chapter 6 Global Management Information Systems and Marketing Research

Chapter 6 Global Management Information Systems and Marketing Research

Chapter 6 Global Management Information Systems and Marketing Research. Introduction. Understand the importance of information technology and marketing information systems Utilize a framework for information scanning and opportunity identification Understand the formal market research process

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748 views • 29 slides
Chapter 6 Global Management Information Systems and Marketing Research

Chapter 6 Global Management Information Systems and Marketing Research

Chapter 6 Global Management Information Systems and Marketing Research. Introduction. Understand the importance of information technology and marketing information systems Utilize a framework for information scanning and opportunity identification Understand the formal market research process

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406 views • 29 slides
Chapter 6 Global Management Information Systems and Marketing Research

Chapter 6 Global Management Information Systems and Marketing Research

Chapter 6 Global Management Information Systems and Marketing Research. Introduction. Understand the importance of information technology and marketing information systems Utilise a framework for information scanning and opportunity identification Understand the formal market research process

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399 views • 28 slides
Global Information Systems and Market Research

Global Information Systems and Market Research

Global Information Systems and Market Research. Chapter 6 Global Marketing. DR. NURITA ANDRIANI.

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464 views • 28 slides
Energize Your Value Proposition

Energize Your Value Proposition

Energize Your Value Proposition. George Stenitzer Vice President Corporate & Marketing Communications. What It Takes to Develop A Value Proposition. Understand what customers need Understand what you have to offer Understand what competitors offer Make the message simple and clear

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