'Fear appeals' presentation slideshows

LECTURE 12: ADVERTISING CONTENT & COMPARATIVE ADVERTISNG

LECTURE 12: ADVERTISING CONTENT & COMPARATIVE ADVERTISNG. AEM 4550: Economics of Advertising Prof. Jura Liaukonyte. Lecture Plan. Advertising Content Expert Testimonials Celebrities Humor Comparative Advertising Advertising Regulation Model of comparative advertising.

1.12k views • 78 slides

Delivering Your Speech Steven A. Beebe & Susan J. Beebe

Delivering Your Speech Steven A. Beebe & Susan J. Beebe. Speech vs. Talking. The Power of Speech Delivery. Delivery is important. Not just what is said, but how it is said. Nonverbal Communication: communication other than written or spoken that creates meaning.

818 views • 66 slides

Integrated Marketing Communications, Advertising, and Public Relations

Integrated Marketing Communications, Advertising, and Public Relations. Objectives. Define integrated marketing communications and explain how it relates to the development of an optimal promotional mix. Describe the communication process and how it relates to the AIDA concept.

974 views • 65 slides

Introduction to Theories of Communication Effects: Emotional Appeals

589 views • 40 slides

Unit 14: Understanding Principles of Persuasive Speaking (Chapter 16 & 17)

665 views • 38 slides

Chapter 4

Chapter 4. The Consumer Audience. Learning Objectives. Understand the importance of learning about consumer behavior. Learn about various sources of influences on consumers. Learn about how to manage involvement through advertising. What is Consumer Behavior?.

481 views • 25 slides

Examples of Behavioral Interventions

634 views • 20 slides

Bell ringer- Pick one of these images explain what you think the message behind it is.

Bell ringer- Pick one of these images explain what you think the message behind it is. Propaganda of WWII. World Studies. What is propaganda?. The spreading of ideas to promote a certain cause or to damage an opposing cause. Presents fact selectively (aka lying)

408 views • 20 slides

Behavior Economics and the Millennium Development Goals 4 and 5

307 views • 17 slides

FEAR APPEALS

FEAR APPEALS. What are Fear Appeals?. Fear appeals are the persuasive messages that emphasize the harmful physical or social consequences on failing to comply with the recommendations of the message.

559 views • 16 slides

Persuasion

Persuasion. What is persuasion?. Communication that has as its purpose the changing, modification, or shaping of the responses (attitudes or behavior) of the receiver(s). Persuasion versus Informing. Persuasion involves arguing for a particular point of view.

398 views • 16 slides

Quantitative approaches to analysis

Quantitative approaches to analysis. Dr Dave Putwain Social and Psychological Sciences Dr Laura McMeeking CLIS. Quantitative analysis: an example. Social- Psychological factors which influence learning and achievement: Motivation Emotions (esp. anxiety) Competence beliefs

239 views • 14 slides

FEAR APPEALS

FEAR APPEALS. What are Fear Appeals?. Fear appeals are the persuasive messages that emphasize the harmful physical or social consequences on failing to comply with the recommendations of the message.

324 views • 14 slides

244 views • 13 slides

The Extended Parallel Process Model

The Extended Parallel Process Model. Fear Appeals. Messages designed to scare people by describing the terrible things that will happen to them if they do not do what the message recommends. Appraisal of Threat. Danger or harm that exists in the environment. Perceived susceptibility

890 views • 11 slides

Appeal to Fear/ Scare Tactics

Appeal to Fear/ Scare Tactics. By: Josh Brooks and Mattie Gibson. Definition. Fear appeals are often used in marketing and social policy, as a method of persuasion. Fear is an effective tool to change attitudes, which are moderated by the motivation and ability to process the fear message.

374 views • 7 slides