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Image Building for Research Institutions

Image Building for Research Institutions. Kinnera Murthy Lecture notes. Why is Image Building Necessary?. M. Image:. All Impressions. Internal stakeholders Management Bureaucrats Politicians Venture Capitalists User Publics Suppliers Industry Analysts Consultants and Recommenders

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229 views • 14 slides

Brand Extensions

Brand Extensions. Why? When? How?. What is a Brand Extension?. Established brands are assets Marketers try and leverage these assets The process of using the brand name on another product is known as extension Line Extensions (Lifebuoy Liquid Soap) Category Extensions (Nokia Laptops)

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314 views • 11 slides

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Favourable image - PowerPoint PPT Presentation

Image Building for Research Institutions

Brand Extensions