Priya Prakash Varrier - The story of her viral wink!
Priya Prakash Varrier was a relatively unknown girl from Kerala, who was just cast in a movie about teen romances when she first tasted social media stardom. A clip from the movie in which she winked at her heartthrob went viral overnight and how! Priya Varrier, now with her verified Instagram account had officially arrived. The famous video clip spread like wildfire in the meme world before catching the attention of famous news portals such as BBC, Afaqs, The Hindu, Yaap and of course the mighty Amul girl! Masses and celebrities alike rode this viral wave. Thus Priya Varrier became the 3rd celebrity in the world after Kylie Jenner and Cristiano Ronaldo, to amass more than 600k followers in 24 hours! Along with Deepika Padukone and Katrina Kaif, she also dethroned Sunny Leone as the most searched celebrity on Google. Here's an in depth case study on how Priya Varrier became the digital sensation she is today.
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