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Ch. 10: Consumer Motivation

Ch. 10: Consumer Motivation. Learning. Unfulfilled needs, wants, and desires. Tension. Drive. Behavior. Goal or need fulfillment. Cognitive processes. Tension reduction. Model of the Motivation Process. Types of Needs. Innate Needs

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CHAPTER 4

CHAPTER 4. CONSUMER MOTIVATION. MOTIVATION AS A PSYCHOLOGICAL FORCE. Motivation is the driving force within individuals that impels them to action. The driving force is produced by a state of tension, which exists as the result of an unfulfilled need.

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Failure influence goals - PowerPoint PPT Presentation

Ch. 10: Consumer Motivation

CHAPTER 4