'External opportunities threats' presentation slideshows

Module 4 The Internal Assessment

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Lecture 3

Lecture 3. External opportunities and threats. Strategy Formulation. Vision & Mission. External Opportunities & Threats. Internal Strengths & Weaknesses. Long-Term Objectives. Alternative Strategies. Strategy Selection. External Assessment.

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Chapter 2

Chapter 2. Section 2.1 Marketing Plan. Objectives. Conduct a SWOT Analysis List the three key areas of an internal company analysis Identify the factors in an environmental scan Explain the basic elements of a marketing plan Explain the concept of market segmentation

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