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External brand plan - PowerPoint PPT Presentation

Build a Better Brand: Defining, Differentiating, and Distinguishing Your School

Build a Better Brand: Defining, Differentiating, and Distinguishing Your School. CAIS Conference, January 2010 Presented by Jennifer Rowland & Cynthia Berkshire. Why brand?. Choices, choices. In 1965, supermarkets carried 20,000 items. In 2007, that number doubled.

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External brand plan - PowerPoint PPT Presentation

Build a Better Brand: Defining, Differentiating, and Distinguishing Your School