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Extended life cycle - PowerPoint PPT Presentation

Building a brand in order to sustain its life cycle

Building a brand in order to sustain its life cycle. LEARNING OUTCOMES FOR THIS LESSON. Know what is meant by a product life cycle. Understand research is needed to identify the best way of injecting new life into brands/products. Explain the key components of a SWOT analysis. . INTRODUCTION.

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Extended life cycle - PowerPoint PPT Presentation

Building a brand in order to sustain its life cycle