'Event marketing spectrum' presentation slideshows

Fundamentals of Event Marketing

Download the PDF: https://www.demandmetric.com/content/fundamentals-event-marketing According to the Center for Exhibition Industry Research (CEIR), there are 14,451 tradeshow events held annually in Canada, Mexico and the United States. Tradeshows are just one of a variety of event types that organizations use to promote their brand and generate leads. Events have strong appeal for many organizations because they facilitate face-to-face interaction with large groups of customers and prospects. This How-To Guide is designed to provide practical advice for executing an event marketing strategy. This guide outlines use cases for event marketing, event marketing best practices, the keys to a successful event, and a detailed action plan to begin your event marketing initiative. It is intended for use prior to and in conjunction with our Executing an Event Marketing Plan How-To Guide.

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