'Evaluating advertising effectiveness' presentation slideshows

Chapter 20

Chapter 20. Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations. Learning Objectives. What steps are required in developing an advertising program? How should marketers choose advertising media and measure their effectiveness?

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Advertising

LECTURE-22. Advertising . Advertising Setting Advertising Objectives Setting the Advertising Budget Developing Advertising Strategy Evaluating Advertising Effectiveness and Return on Advertising Investment Other Advertising Considerations. Topic Outline. Advertising.

1.32k views • 28 slides

132 views • 12 slides