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End customer johnston - PowerPoint PPT Presentation

Chapter 2 Putting the end-customer first

Chapter 2 Putting the end-customer first. The marketing perspective. Segmentation. Quality of service. Setting logistics priorities. Content. What are the marketing implications for logistics strategy?. 1. The marketing perspective. Key issue. The marketing perspective.

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End customer johnston - PowerPoint PPT Presentation

Chapter 2 Putting the end-customer first