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Emotional word choices - PowerPoint PPT Presentation

THE THREE Appeals: FUNDAMENTALS OF PERSUADING AN AUDIENCE

THE THREE Appeals: FUNDAMENTALS OF PERSUADING AN AUDIENCE. What every writer NEEDS TO KNOW TO ABOUT ARGUING WELL . HISTORY: the wisdom of the ancients. Aristotle, the ancient Greek philosopher, developed the theory of how arguments are constructed that is still used today.

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Emotional word choices - PowerPoint PPT Presentation

THE THREE Appeals: FUNDAMENTALS OF PERSUADING AN AUDIENCE