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Effective advertising messages - PowerPoint PPT Presentation

The Creative Side and Message Strategy

The Creative Side and Message Strategy

The Creative Side and Message Strategy. Part 4: Effective Advertising Messages Chapter 12. Chapter Outline. Chapter Key Points The Art and Science of Creative Advertising Creative Strategy Facets of Creative Strategy Planning and Managing Creative Strategy. Key Points.

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715 views • 18 slides
The Creative Side and Message Strategy

The Creative Side and Message Strategy

The Creative Side and Message Strategy. Part 4: Effective Advertising Messages Chapter 12. The Art and Science of Creative Advertising. The ROI of effective advertising Relevant, original, and has impact The Big Idea

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392 views • 11 slides
Attitudinal Survey 2012

Attitudinal Survey 2012

Attitudinal Survey 2012. Females 18-34. March 2012. Perceptions of Advertising. In a nationally representative telephone survey, people were asked about their perceptions of the advertising to which they are exposed in a variety of media

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203 views • 10 slides
Attitudinal Survey 2012

Attitudinal Survey 2012

Attitudinal Survey 2012. Adults 18-49. March 2012. Perceptions of Advertising. In a nationally representative telephone survey, people were asked about their perceptions of the advertising to which they are exposed in a variety of media

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179 views • 10 slides
Attitudinal Survey 2012

Attitudinal Survey 2012

Attitudinal Survey 2012. French 55+. March 2012. Perceptions of Advertising. In a nationally representative telephone survey, people were asked about their perceptions of the advertising to which they are exposed in a variety of media

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228 views • 10 slides
Attitudinal Survey 2012

Attitudinal Survey 2012

Attitudinal Survey 2012. English 50+. March 2012. Perceptions of Advertising. In a nationally representative telephone survey, people were asked about their perceptions of the advertising to which they are exposed in a variety of media

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204 views • 10 slides
Attitudinal Survey 2012

Attitudinal Survey 2012

Attitudinal Survey 2012. B.C. Adults 18+. March 2012. Perceptions of Advertising. In a nationally representative telephone survey, people were asked about their perceptions of the advertising to which they are exposed in a variety of media

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213 views • 10 slides
Attitudinal Survey 2012

Attitudinal Survey 2012

Attitudinal Survey 2012. English 18-34. March 2012. Perceptions of Advertising. In a nationally representative telephone survey, people were asked about their perceptions of the advertising to which they are exposed in a variety of media

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211 views • 10 slides
Attitudinal Survey 2012

Attitudinal Survey 2012

Attitudinal Survey 2012. French 35-54. March 2012. Perceptions of Advertising. In a nationally representative telephone survey, people were asked about their perceptions of the advertising to which they are exposed in a variety of media

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199 views • 10 slides

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