'Dynamically continuous innovation' presentation slideshows

Business has only two functions. Marketing and innovation

569 views • 52 slides

Diffusion Process

Diffusion Process. Four main elements. Diffusion. Pr ocess by which a new idea or new product is accepted R ate of diffusion is the speed that the new idea spreads from one person to the next Adoption concerns the psychological processes an individual goes through to embrace a new idea.

394 views • 18 slides

Chapter 4 Creativity and the Business Idea

Chapter 4 Creativity and the Business Idea. SOURCES OF NEW IDEAS. Consumers Existing Products and Services Distribution Channels Federal Government Research & Development. Sources of New Ideas. Consumers Informally monitor potential ideas and needs.

581 views • 12 slides