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LECTURE 4 & 5: PRODUCT DIFFERENTIATION AND PERSUASIVE ADVERTISING

LECTURE 4 & 5: PRODUCT DIFFERENTIATION AND PERSUASIVE ADVERTISING. AEM 4550: Economics of Advertising Prof. Jura Liaukonyte. Lecture Plan. LI and Dorfman Steiner revisited Product differentiation and advertising Taxonomy of product attributes Search Experience Credence

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812 views • 52 slides

AEM 4160: Strategic Pricing Prof.: Jura Liaukonyte Lecture 13 Advertising and Pricing

AEM 4160: Strategic Pricing Prof.: Jura Liaukonyte Lecture 13 Advertising and Pricing. Advertising and Monopoly Power. Assume a firm faces a downward-sloping demand inverse curve but one that shifts depending on the amount of advertising A that the firm does P=P(Q, A).

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634 views • 37 slides

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LECTURE 4 &amp; 5: PRODUCT DIFFERENTIATION AND PERSUASIVE ADVERTISING

AEM 4160: Strategic Pricing Prof.: Jura Liaukonyte Lecture 13 Advertising and Pricing

LECTURE 4 & 5: PRODUCT DIFFERENTIATION AND PERSUASIVE ADVERTISING