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A Search-based Method for Forecasting Ad Impression in Contextual Advertising

A Search-based Method for Forecasting Ad Impression in Contextual Advertising. Defense. Overview. Background: Web and contextual advertising Motivation: importance of volume forecasting in contextual advertising Methodology: forecasting volume as an inverse of the ad retrieval Experiments.

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A Search-based Method for Forecasting Ad Impression in Contextual Advertising