'Directory advertising' presentation slideshows

Advertising

Advertising. Chapter 19. Advertising Slogan Quiz. Pick handouts & get textbook With a Partner : Review and answer the slogan quiz handout You may use the Internet Then, come up with 5 additional slogans you can quiz the class, add to your Quiz Sheet

749 views • 55 slides

Chapter 14 Promotion and Pricing Strategies

Chapter 14 Promotion and Pricing Strategies. Learning Goals. Describe pushing and pulling promotional strategies. Discuss the major ethical issues involved in promotion. Outline the different types of pricing strategies.

796 views • 42 slides

Print and Out-of-Home Media

Print and Out-of-Home Media. Lecture 19. Recap. Television Film and Video Product Placement Using Broadcast Advertising Effectively. Chapter Key Points The Media Industry Basic Media Concepts Print Media Newspapers. Magazines Packaging Out-of-Home Advertising Directory Advertising

507 views • 30 slides

Print and Out-of-Home Media

Print and Out-of-Home Media. Part 3: Effective Advertising Media Chapter 8. Chapter Key Points The Media Industry Basic Media Concepts Print Media Newspapers. Magazines Packaging Out-of-Home Advertising Directory Advertising Using Print Advertising. Chapter Outline. Key Points.

521 views • 27 slides

Marketing Audit

721 views • 23 slides

Advertising

233 views • 15 slides

Support Media, P-O-P Advertising, and Event Sponsorship

Chapter 17. Support Media, P-O-P Advertising, and Event Sponsorship. Traditional Support Media. Purpose: To reinforce or extend a message being delivered through other media Signs, billboards Transit Aerial Specialty Directory. Chapter 17: Support Media 2. Outdoor Signage and Billboards.

348 views • 14 slides