'Developing marketing strategies' presentation slideshows

Chapter 2

Chapter 2. Strategic Planning for Competitive Advantage. Strategic Business Units (SBUs). Large companies may manage a number of very different businesses i.e., Strategic Business Units SBUs have distinct characteristics A distinct mission and a specific target market

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MARKETING MANAGEMENT

MARKETING MANAGEMENT. Defining Marketing for the 21 st Century. Kotler Keller. What is marketing?. What is Marketing?. Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing

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Horticultural Marketing

2.47k views • 18 slides

MARKETING MANAGEMENT

MARKETING MANAGEMENT. Marketing process. Definition. Process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others is termed as marketing process. The marketing process consists of four steps:

271 views • 12 slides