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Developing effective marketing communication - PowerPoint PPT Presentation

Integrated Marketing Communications Strategy

Integrated Marketing Communications Strategy

Integrated Marketing Communications Strategy. Chapter 14. Definition. Marketing communications The means by which firms attempt to inform, persuade, and remind consumers, directly or indirectly, about the products and brands they sell. Marketing Communications Mix

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1.17k views • 115 slides
Chapters Fourteen, Fifteen and Sixteen Lectures 10,11 & 12.

Chapters Fourteen, Fifteen and Sixteen Lectures 10,11 & 12.

Chapters Fourteen, Fifteen and Sixteen Lectures 10,11 & 12. Communicating Customer Value: Integrated Marketing Communications Strategy Promotion Mix. Promotion Mix Strategies. Setting the Total Promotion Budget and Mix. Steps in Developing Effective Marketing Communication.

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784 views • 78 slides
Promotion Mix

Promotion Mix

Promotion Mix. b y Suwattana Sawatasuk. Promotion Mix (or Marketing Communication Mix). The specific blend of promotion tools that the company uses to persuasively communicate customer value and build customer relationships. Promotion Tools. Advertising Sales promotion Personal selling

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474 views • 44 slides
Cross-media communication and the creative concept

Cross-media communication and the creative concept

Cross-media communication and the creative concept. Hoorcollege marketing communication blok 4 week 2. Learning goals. By the end of the colleges and reading you should Know what a consumer insight is and why this is important to marketing communication

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646 views • 39 slides
Chapter Fourteen

Chapter Fourteen

Chapter Fourteen. Communicating Customer Value: Integrated Marketing Communications Strategy. Communicating Customer Value: Integrated Marketing Communications Strategy. The Promotion Mix Integrated Marketing Communications A View of the Communications Process

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283 views • 27 slides

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