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Learning outcomes At the end of this topic, you will be able to:

Topic 4 Brands and Branding Support reading: Thorson & Duffy, (2012), Rogan (2011) ch 7, Yeshin (2006), ch 4. Learning outcomes At the end of this topic, you will be able to:. Describe the various levels of brand building Explain the reasons for branding and the dimensions of a brand

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