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Cybermediaries - PowerPoint PPT Presentation

How far should personalization go?

By Hannah Lucich. How far should personalization go?. Nueromarketing & Cybermediaries. Uses functional magnetic resonance imaging, a brain-scanning device that tracks blood flow as we perform mental tasks Learn from past user behavior to recommend new purchases. Personalizing data.

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Cybermediaries - PowerPoint PPT Presentation

How far should personalization go?