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Customer segmentation association - PowerPoint PPT Presentation

BI & DM for CRM

Lecture 1 Gonca Gulser. BI & DM for CRM. At the end of the course. Create CRM strategy. Able to use Social Nets as CRM platform. Creating DM models for CRM. Aware of marketing tools & platforms. Able to use DM & BI tools. What marketing is all about. Master Intro. Marketing Strategy

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Customer segmentation association - PowerPoint PPT Presentation

BI &amp; DM for CRM

BI & DM for CRM