'Customer defection' presentation slideshows

E-Marketing, 3rd edition Judy Strauss, Adel I. El-Ansary, and Raymond Frost

1.04k views • 78 slides

Webinar Must-Have Customer Analytics For Your Acquisition And Retention Tool Kit

Webinar Must-Have Customer Analytics For Your Acquisition And Retention Tool Kit. Srividya Sridharan, Analyst. March 23, 2012. Call in at 10:55 a.m. Eastern time. Agenda. Marketers are focused on proving the value of marketing investment.

342 views • 34 slides

Varis C. 5180046 Worakit R. 5180139 Kamornrat P. 5180293

Collaborating with competitors. Varis C. 5180046 Worakit R. 5180139 Kamornrat P. 5180293. INTRODUCTION. Alliance among competitors have risk One study estimate that U.S. company lost $50 billion a year in 1995

378 views • 24 slides

COLLABORATING WITH COMPETITORS

COLLABORATING WITH COMPETITORS. Contents. Co- opetition. Radar Screen Competitor Map. COLLABORATING WITH COMPETITOR. Reasons for an Alliance with Rivals. Managing the Risk of Co- opetition. CO-OPETITION. Co- opetition is the process of collaborating with a competitor.

343 views • 15 slides

MKT: 601

MKT: 601. Chapter 03: Creating Long-term Loyalty Relationships. Building Customer Value, Satisfaction, and Loyalty Customer Perceived Value Defining Value/ total Customer Benefit and Total Customer Cost Applying Value concept Steps for Customer value Analysis

111 views • 10 slides