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Creative execution - PowerPoint PPT Presentation

Art Science Technology

Art Science Technology

History of Creativity. Art Science Technology. ?. ?. Class Website. http://mfg201.groups.et.byu.net/. or Google Brent Strong. Dr. Strong. Married for 46 years. 8 children. Dr. Strong. PhD in Chemistry a t BYU since 1986 (previously in industry) Teaches:

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681 views • 43 slides
Lesson 13 Communications Decisions: Advertising and Public Relations

Lesson 13 Communications Decisions: Advertising and Public Relations

Lesson 13 Communications Decisions: Advertising and Public Relations. Key definitions. MarCom (Marketing Communications): All communications instituted by marketing to tell consumers abut the benefits and values that a company, product, or service offers

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236 views • 23 slides
MK364 INTERNATIONAL ADVERTISING

MK364 INTERNATIONAL ADVERTISING

MK364 INTERNATIONAL ADVERTISING. THEME Three: Creative Appeals. Creative Strategy, Appeals and Execution. Strategy - a policy guiding principle, a theme Appeal - tactic, for example humour, universal or culture bound Execution - centralisation or local. Creativity.

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277 views • 18 slides
Empowering the Kraft Consumer

Empowering the Kraft Consumer

Empowering the Kraft Consumer. iMedia Brand Summit February 2004. Business Goal Creative Executions Results. Business Goal. Grow topline volume through ownable, equity building food and nutrition messaging, content and functionality. Defining The Strategic Value Consumer.

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235 views • 12 slides
Case Study

Case Study

Case Study. ADVERTISING NEWSPAPER ADVT. Introduction.

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Tips for Picking out The Best Creative Agency for Your Brand

Tips for Picking out The Best Creative Agency for Your Brand

For starters, you need to first be sure of what you are expecting from creative agencies (Sydney). A creative digital agency in Sydney for example, will be able to serve you well only if they know for sure what kind of a partnership you are looking at.

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14 views • 1 slides

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