100+ Creative development campaign evaluation PowerPoint (PPT) Presentations, Creative development campaign evaluation PPTs

Creative development campaign evaluation - PowerPoint PPT Presentation

Strategic Planning

Strategic Planning. Part 2: Planning and Strategy Chapter 7. Key Points. Differentiate between objectives, strategies, and tactics in strategic planning Identify the six basic decisions in an advertising plan Explain how account planning works Outline the key features in an IMC plan.

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382 views • 17 slides

Strategic Research

Strategic Research. Part 2: Planning and Strategy Chapter 6. Key Points. Discuss the types of strategic research Identify the four uses of research in advertising List the common research methods used in advertising Explain how account planning works.

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322 views • 16 slides

Strategic Planning (Continued)

Strategic Planning (Continued). Lecture 12. Recap. Chapter Key Points Advertising Strategy Basic Strategic Planning Decisions. Chapter Outline. Chapter Key Points Advertising Strategy Basic Strategic Planning Decisions Account Planning: What Is It? Planning for IMC. Budgeting.

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214 views • 13 slides

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Creative development campaign evaluation - PowerPoint PPT Presentation

Strategic Planning

Strategic Research

Strategic Planning (Continued)