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Convert paired comparison data - PowerPoint PPT Presentation

Things to Think About When You Want To Do a Survey

Things to Think About When You Want To Do a Survey. What do you want to know? How can you find out what you need to know? Similar/same surveys Can help in design Can help validate your results May obviate the need for the study How best to reach people at JMU?.

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Chapter Eight

Chapter Eight. Measurement and Scaling: Fundamentals and Comparative Scaling. 1) Chapter Outline. 1) Overview 2) Measurement and Scaling 3) Scales Characteristics 4) Primary Scales of Measurement 5 ) A Comparison of Scaling Techniques

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Convert paired comparison data - PowerPoint PPT Presentation

Things to Think About When You Want To Do a Survey

Chapter Eight