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Chapter 3 Internet Consumers and Market Research

Chapter 3 Internet Consumers and Market Research. Learning Objectives. Describe the essentials of consumer behavior Describe the characteristics of Internet surfers and EC purchasers Understand the process of consumer purchasing decision making

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766 views • 43 slides

Lecture 25 (Dec.4)

Lecture 25 (Dec.4). In the last lecture, we covered Log-log specification Interaction term This lecture introduces you to Interaction term. Interactions Between Independent Variables (SW Section 8.3). (a) Interactions between two binary variables. When does this term become positive?.

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185 views • 9 slides

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Continuous interactions - PowerPoint PPT Presentation

Chapter 3 Internet Consumers and Market Research

Lecture 25 (Dec.4)