'Consumer motivation' presentation slideshows

CONSUMER MOTIVATION AFFECT, & VALUES

Motivation: reason for behavior Emotion: feelings Values: underlying belief systems. CONSUMER MOTIVATION AFFECT, & VALUES. Purchasing a golden retriever puppy?. What are the various motives that people might have for purchasing this product? How do motives differ if the consumer is:

498 views • 35 slides

Chapter 5 Marketing and Consumer Behavior: The Foundations of Advertising

1.98k views • 25 slides

MQM 328 E & The Arts 1

MQM 328 E & The Arts 1. Chapter 4: Consumer Behaviors. Basic Function of Marketing. Meeting Consumer Need by; Creating a product that fulfills a specific consumer need or Positioning your product in regards to the needs of a specific segment of the population. Meeting Consumer Needs.

278 views • 21 slides

MQM 328 E & The Arts 1

MQM 328 E & The Arts 1. Chapter 4: Consumer Behaviors. Basic Function of Marketing. Meeting Consumer Need by; Creating a product that fulfills a specific consumer need or Positioning your product in regards to the needs of a specific segment of the population. Meeting Consumer Needs.

324 views • 21 slides

CONSUMER MOTIVATION

CONSUMER MOTIVATION. The drive to satisfy need and wants both physiological and psychological through the purchase and use of products and services. THE MOTIVATION PROCESS. DRIVE. Need Regulation. Drive Reduction. NEED. WANT. Tension Reduction. Manifestation of Desire. BEHAVIOR. GOAL.

270 views • 17 slides

Consumer Behaviour

Consumer Behaviour. What is Consumer Behaviour?. Those activities directly involved in obtaining , consuming and disposing of products and services, including the decision processes that precede and follow these actions. CB draws concepts from various disciplines. Psychology Sociology

3k views • 17 slides

TMCC Seminar on Marketing for Non-Marketing Executives

TMCC Seminar on Marketing for Non-Marketing Executives. The Marketing Planning Process BOT Prestigious Conference Hall 29 th June 2012 . Role of Marketing. Develop products Create motivations Image/Status Reassurance Develop Communication Messages Essence of your brand

215 views • 12 slides

Why Qualitative Consumer Research is Essential before Product Launch

Qualitative consumer research has proven to be an important tool in gauging the success of a product launch. By undertaking a thorough research companies can avoid expensive failures and ensure a bestseller.

149 views • 5 slides