'Consumer memory' presentation slideshows

Memory

Memory. BA 362 - Fall 2000. What do we know about the general properties of memory?. Memory structure Short-term (working) memory Long-term memory External memory Declarative vs. procedural Memory is constructive - e.g., eyewitness testimony, recall of ad sponsorship (Energizer bunny).

162 views • 16 slides

Application of Consumer Memory to Brand Knowledge, Brand Equity and Brand Extension

787 views • 9 slides