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Consumer landscape - PowerPoint PPT Presentation

The Role of Customer Information Management and Usage in CRM

The Role of Customer Information Management and Usage in CRM. CIO Conference August 20, 2002. The Integrated Enterprise Drives Value Creation through CRM. Research shows that companies not investing in CRM are leaving millions of dollars in profit on the table. 1.

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Consumer landscape - PowerPoint PPT Presentation

The Role of Customer Information Management and Usage in CRM