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Consumer buyer behavior - PowerPoint PPT Presentation

Chapter Five

Chapter Five

Chapter Five. Consumer Markets and Consumer Buyer Behavior. Consumer Markets and Consumer Buyer Behavior. Model of Consumer Behavior Characteristics Affecting Consumer Behavior Types of Buying Decision Behavior The Buyer Decision Process The Buyer Decision Process for New Products.

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372 views • 36 slides
Chapter 5

Chapter 5

PRINCIPLES OF MARKETING Eighth Edition Philip Kotler and Gary Armstrong. Chapter 5. Consumer Markets and Consumer Buyer Behavior. Consumer Buying Behavior refers to the buying behavior of final consumers (individuals & households) who buy goods and services for personal consumption.

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205 views • 20 slides
Chapter 5

Chapter 5

PRINCIPLES OF MARKETING Eighth Edition Philip Kotler and Gary Armstrong. Chapter 5. Consumer Markets and Consumer Buyer Behavior. Consumer Buying Behavior refers to the buying behavior of final consumers (individuals & households) who buy goods and services for personal consumption.

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210 views • 20 slides
Consumer Behaviour

Consumer Behaviour

Consumer Behaviour. Define consumer behavior and explain its nature/features. Explain the factors influencing consumer behaviour. Explain the steps in consumer buying decision process. Introduction.

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871 views • 12 slides
CHAPTER 7

CHAPTER 7

CHAPTER 7. Consumer/Buyer Behavior. WHY INTEREST IN BUYER BEHAVIOR. Why might marketers be interested in the behavior of buyers/consumers? How do consumers go about making buying decisions? View the consumer decision-making process. CONSUMER DECISION-MAKING PROCESS.

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286 views • 10 slides

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