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Consistent minority - PowerPoint PPT Presentation

Minority Influence

Minority Influence. Creativity and Conversion September 26, 2006. The Power of the Majority. Moscovici reversed the Asch experiment and found that minorities can also have influence. When faced with a consistent minority, 10% of subjects reported seeing what the minority saw.

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672 views • 29 slides

The Socio-cultural Level of Analysis

The Socio-cultural Level of Analysis. Objective 3.4. Discuss factors influencing conform. What are you being asked to do? (page 36 and 37 of your IB syllabus). Begin by overviewing conformity and general factors that can influence conformity.

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453 views • 27 slides

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Consistent minority - PowerPoint PPT Presentation

Minority Influence

The Socio-cultural Level of Analysis